Books
A Modern Fable on Innovation and Change
by Mark Edmondson, CEO Inflo
In a world where change is constant, how do organizations adapt and thrive? The Creek Way presents a captivating story contrasting traditional and modern approaches to innovation.
At Great Ape-Scape Zoo, senior animals rely on hierarchy and intuition to tackle declining visitor numbers. Meanwhile, at Creekside Farm, animals embrace collaboration, data-driven decisions, and agile methods.
Through this engaging narrative, discover insights into
Mark Edmondson is the CEO and co-founder of Inflo, founded in 2016 with a mission to make audit more attractive. Inflo provides accounting firms with cutting-edge audit technology and guidance from experts, helping forward-thinking accounting firms improve their client services and the working lives of their teams. A former PwC audit leader, Mark has been instrumental in shaping global audit standards and is a recognized voice in innovation and leadership.
Mark has authored another two books, A Better Axe and Partnering Up.
LinkedIn profile
Mark also helps accounting leaders navigate technology and change management through The Audit Opinion.
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